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Are You Overlooking Your Hidden Profit Centers? There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Top 10 Tips To Market & Build Your Professional Practice In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time. Business Cards and Business Etiquette One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. 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I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. How to Add Warmth, Color & Texture to Your Advertisements "?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed?or to fail?based on the words you choose to represent your products, services, and yourself in your ads.You have the ability to choose any words you desire. Marketing Ideas Without Action Will Get You Nowhere! Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness* Build name recognition* Increase market share* Get more clients* Generate referrals* Create more repeat businessMaybe you've tried some things in the past like brochures, yellow pages advertising, Chamber of Commerce networking but were disappointed with the results so you stopped doing them. Effective Tips For Telemarketers I had a telemarketer call me recently. Here's a rough transcript of the conversation. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. 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